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You’re So Vain… Marketing Metrics That Add Value | Gordon Braun-Woodbury

You’re So Vain… Marketing Metrics That Add Value | Gordon Braun-Woodbury

by RFP Advisory Group | Aug 5, 2020 | RFP Advisory Group RFP Legal Services

This is a great piece about vanity metrics in marketing departments. When it relates to RFPs, too many firm’s are measuring data to show they are “busy” as opposed to showing how they are helping to drive revenue at the firm. All your RFP proposals...
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