This is a great piece about vanity metrics in marketing departments. When it relates to RFPs, too many firm’s are measuring data to show they are “busy” as opposed to showing how they are helping to drive revenue at the firm. All your RFP proposals should be tagged by client number to track any increase in revenue that is tied to the response. 

Source: You’re So Vain… Marketing Metrics That Add Value | Gordon Braun-Woodbury

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