
Matthew Prinn was selected to present at the 2019 Legal Marketing Northeast Regional Conference. Mr. Prinn will be presenting a program entitled: “The RFP Storm is Coming – Is Your Firm Ready?” The program will be Fri, Nov 15th, 2019 at 10:45 AM – 11:30 AM, to register for the conference click here. Mr. Prinn […]

Above-the-Law published an article “Modern General Counsel: Technology Is A Must” about the 4 must have technology pieces for today’s general counsel. Legal marketer’s who respond to RFPs should take note of these areas to ensure they can highlight in thier RFP responses how they might be able to work with legal departs to help […]

Legal week posted an article this week about a trend they are seeing in UK law firm where companies are reducing the number of firms on their panels.Two of the general counsel interviewed for the piece gave the following reasons behind the trend. Dana Grey, director of legal, compliance and ethics for Pension Protection Fund […]

The below link will bring you to an article that I authored that was published in Attorney at Work. The article focuses on what law firms should go as far as gathering intelligence to use to create a winning RFP response. Intelligence-Gathering Tips for Responding to RFPs

In April, BTI Consulting published a post titled 22% of Clients Bring on New GCs: New Game, New Rules, New Rates. The article notes the following two implications for law firms about general counsel actions when they join a new company. This is only the beginning of a trend. The growth rate in retiring baby boomers will […]

RFP Advisory group had one of our articles published this week in Lawyers Weekly. The article focuses on three suggestions for how law firms can make these meetings more valuable. To read the full article, click here.

Matthew Prinn, Principal of RFP Advisory Group co-authored an article with Rich Bracken from Studio 54 in JD Supra titled, “Video Killed the Radio Star – Now it Needs to Kill the Law Firm Client Alert.” The article focuses on how the law firm client alert process is low hanging fruit for innovation. The article […]

Responding to RFPs can be time-consuming and expensive. Deciding whether to respond or pass requires some strategic thinking. It is important to have a formal response process that asks the right questions to evaluate whether an opportunity is worth pursuing.

Differences between cover letters and executive summaries in RFPs. Most RFPs provide an opportunity for a law firm to include a cover letter and an executive summary. In some cases, due to the way the RFP is formatted the law firm often has to merge these two pieces into one. Particularly with RFPs that are […]

The 19th annual version of Altman Weil’s Chief Legal Officer Survey has some interesting data that reflects the changes taking place in the legal industry for corporate counsel and law firms. Here are my 5 take-aways from the survey. #1. CEOs Expect the Law Department to Run Like a Business Unit The executive summary notes […]